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Newest Crayon Shin-Chan Movie Lands in Singapore on September 4
Muse Asia announced the screening of Crayon Shinchan the Movie: School Mystery! The Splendid Tenkasu Academy in Singapore. A fan’s screening is slated for September 4, while the general screening is set for September 9. Tickets sales at Golden Village cinemas began on August 26.
Aside from the screening, Muse Asia is teaming up with yogurt drink chain Yomie’s Rice x Yogurt and mineral water brand POLAR to promote the upcoming movie screening. Muse Asia’s Hakken! VivoCity outlet will feature the Crayon Shin-chan franchise, and photo backdrops can be found in Plaza Singapura. Posting a selfie with a Yomie’s Rice x Yogurt drink, taking photos with the backdrops, or buying POLAR mineral water nets fans a chance to win a pair of tickets to the fan’s screening.
The staff of Crayon Shinchan the Movie: School Mystery! The Splendid Tenkasu Academy includes Wataru Takahashi as director and Kimiko Ueno as scriptwriter. The two have been involved with the series for many years. The movie’s theme song is “Hashirigaki” by Macaroni Enpitsu, with a music video for the song released on April 22.
Crayon Shin-chan the Movie: School Mystery! The Splendid Tenkasu Academy is the 29th movie in the Crayon Shin-chan series, which includes a still-ongoing TV series that began in 1992 and has over 1000 episodes as of 2021. The previous movie, Crayon Shin-chan: Crash! Rakuga Kingdom and Almost Four Heroes, was released in 2020. The TV anime and movies are based on the manga by Yoshito Usui.
Shinnosuke and his friends are experiencing a one-week stay as part of the “defense force” of Tenkatōitsu Kasukabe Private Academy (nicknamed “Tenkasu”), an elite boarding school that is administered by a state-of-the-art AI. But when Kazama is attacked, with his intelligence reduced, and strange bite marks left on his butt, the mood begins to change. The Kasukabe defense force joins forces with the school’s dropout student council president Chishio Atsuki to form a group of detectives and shed some light on the mystery.
Taiwan Falls For ‘Man In Love’; Sony-Distributed Drama Is Top Local Release Of Pandemic Era
Man In Love, a Taiwanese remake of the 2014 Korean romantic drama has been winning hearts locally, grossing $11.3M through Sunday, and remaining No. 1 for three weeks in a row, despite holdover competition from Godzilla Vs Kong and Mortal Kombat. The debut feature from Yin Chen-Hao is coming out of its fourth frame and is currently the top local title of the pandemic era as well as moving up on the all-time chart for Taiwanese films at home.
Taiwan’s movie theaters were affected by Covid, but were never forced to close, and as capacity restrictions eased, a project titled Local Films Taking Off saw a number of Taiwanese titles hit theaters every month until April this year. That included a rewards system incentivizing moviegoers out to cinemas, the Straits Times reported in January. Through end-2020, local films had garnered 18% of the market, versus just over 8% in 2019.
The trend appears to be continuing with Man In Love Movie (its $11.3M to date is not too far off Godzilla Vs Kong‘s $12.4M).
Sony Pictures Releasing International debuted the movie on April 1 and projections are for Man In Love to gross as high as NT$ 400M ($14.2M) which would place it in the Top 5 ever. Sony is very active in local-language productions, and although it did not produce Man In Love, the film’s success is further tribute to the strength of homegrown fare which helps all boats to rise. The original title did about $13M in Korea in 2014.
The story centers on Cheng (Dear Ex’s Roy Chiu), a debt collector gone rogue who is living in the attic of a small barber shop. His buddy, the owner of the debt collection company, asks Cheng to collect a troublesome debt while the creditor is in a coma. Cheng comes to the hospital to boss other gangsters around and meets Hao Ting (Tiffany Ann Hsu of Netflix’s The Victim’s Game) who is caring for her poorly father and shouldering the financial burden. (Check out a trailer below.)
On Man In Love’s first weekend, it grossed $1.1M, landing No. 2, followed by strong mid-weeks and a sophomore session at No. 1 with a 117% increase above the opening. It surpassed NT$100M ($3.5M) in its first nine days, becoming the fastest local film to reach the milestone since 2019’s Detention. On its third weekend, it dropped by just 20% and broke the NT$200M mark, holding No. 1 despite the arrival of Japan’s Detective Conan: The Scarlet Bullet and Korea’s Seobok. This session, it dipped just 39% to add $1.2M.
The Sony team in Taiwan has also released a few other local films that have seen success over the last year, including Your Name Engraved Herein, which was the No.2 local title of 2020 at $3.6M, and Do You Love Me As I Love You, the No. 3 local film of 2020 with $2.8M.
Marketing on Man In Love in Taiwan was driven with Calendar Studios. A theme song was released in mid-March by popular local band EggPlantEgg (with whom director Yin previously collaborated on music video “Back Here Again”) gaining over 6.2M YouTube views. Publicity events included the teaser trailer launch and the music video launch with Hsu in attendance. A screening program targeted students while there were facial tissue giveaways during paid sneaks to highlight the tear-jerking nature of the story and ticket promotions to encourage repeat viewing as well as meet-and-greet Q&As with cast and filmmakers.
‘Hitman’s Wife’s Bodyguard’ Takes Over Redbox Charts
Lionsgate’s Hitman’s Wife’s Bodyguard 2021 took over the No. 1 spots on both the Redbox disc rental chart and the Redbox On Demand chart the week ended Aug. 22.
The action comedy, a sequel to 2017’s The Hitman’s Bodyguard, earned $38 million at the domestic box office. Ryan Reynolds, Samuel L. Jackson and Salma Hayek return from the original film, this time involved in an international plot by a Greek tycoon (Antonio Banderas) seeking retaliation against the European Union for economic sanctions.
The top title the previous three weeks, Paramount Home Entertainment’s A Quiet Place Part II, dropped to No. 2 on both the disc rental chart, which tracks DVD and Blu-ray Disc rentals at Redbox’s more than 40,000 red kiosks, and the Redbox On Demand chart, which tracks digital VOD and sellthrough transactions.
Warner’s Those Who Wish Me Dead remained No. 3 on the disc-rental chart and was No. 4 on the digital chart.
Paramount’s The Misfits dropped to No. 4 on the disc rental chart.
Screen Media’s Till Death, starring Megan Fox, dropped to No. 5 on the disc-rental chart and No. 6 on the digital chart.
MGM and Warner Bros. Home Entertainment’s Wrath of Man dropped to No. 3 on the Redbox On Demand chart and No. 6 on the disc rental chart.
Universal Pictures’ F9: The Fast Saga dropped to No. 5 on the Redbox On Demand chart.
On the digital chart, Sony Pictures’ Don’t Breathe moved up to No. 7 as audiences revisited the 2016 thriller as its sequel hits theaters.