When compared to 2020, box office earnings in the United States (US) for the summer of 2021 increased by 893 percent.
However, this figure is still far behind in 2019 (before the Covid-19 pandemic).
Summer 2021 cinema releases include Black Widow, F9, and A Quiet Place Part II. The summer of 2021 saw progress as cinemas reopened after closing due to the lockdown imposed during the Covid-19 pandemic. After delays, closures, and alternative release plans such as those on streaming services were introduced, theaters have finally reopened and screened the latest films once again.
Just like many other parts of the entertainment industry such as concerts and stage shows, cinemas are closed to prevent the Covid-19 pandemic. Finally, film studios are racing to find alternative release strategies or hold off on major film releases.
Since restrictions were lifted and theaters reopened, audiences have been wary of returning, causing Shang Chi and The Ten Rings to break Labor Day records at the US box office. Although the box office figures show optimism, they are still far from pre-pandemic figures.
According to Deadline’s website, the estimated box office earnings from the first weekend of May to Labor Day weekend totaled $1.75 billion in the U.S. This is nine times the box office revenue of 176.4 million (Rp 2.5 billion) during the same period in 2020.
Despite impressive growth, the 2021 box office figures are still “pale” compared to the US box office revenue in 2019 of 11.3 billion US dollars (Rp 161.1 trillion). While the box office numbers may not be as good as 2019, it’s still a promising sign for studios and theaters.
Although many viewers are still hesitant because they are afraid of the Delta variant and most prefer to see the release on streaming services, but many people are slowly but surely returning to the cinema to enjoy the latest films. In turn, this will make studios more confident releasing more of their major films in theaters.
This can be seen from the film Shang-Chi and the Ten Rings, where its box office earnings inspired Disney to continue the release of Eternals in theaters only on November 5, and Sony pushed the release date of Venom: Let There Be Carnage to October 1.
Shang-Chi and the Legend of the Ten Rings ganzer film deutsch are the first Asian superheroes in the Marvel Cinematic Universe.
Shang-Chi and the Legend of the Ten Rings successfully dominated the North American box office in its second week since its release on September 3. This film managed to earn revenues of US $ 35.8.
As reported by Variety on Sunday (12/9) United States time, Shang-Chi’s revenue in the second week fell 53 percent compared to the first week. At that time this film managed to pocket US $ 71.4 million.
Even though it has decreased, this achievement is still better than Black Widow, who is also included in the Marvel Cinematic Universe (MCU). The film, starring Scarlett Johansson, has decreased by 70 percent, from US$80 million to US$26 million.
Shang-Chi and the Legend of the Ten Rings are the first Asian superheroes in the MCU. Its presence as a representation of Asia is similar to that of Black Panther who is present as a representation of Africa.
And also, Free Guy pelicula completa en español is in second place at the North American box office with revenues of US$5.8 million. Followed by Malignant with US $ 5.5 million, Candyman with US $ 4.8 million, and Jungle Cruise with US $ 2.4 million.